Sunday, March 18, 2012

The elevator pitch


“What do you do?” or "Tell me about yourself" These questions are perfect opportunities for the delivery of a concise, informative and intriguing summary of your area of expertise in business. It is also a great way to invite more follow up and in depth dialogue while networking. The elevator pitch can create new business for yourself and also allow you to put your best foot forward for any career advancement opportunities or new job prospects.

A good elevator pitch includes:

a) A hook. This is the ingredient that grabs your listeners attention and makes them want to know more.

b) Clear. Use language that everyone understands. Steer clear of technical jargon, sheng, mother tongue etc.

c) Powerful. Use words that are powerful and strong to express authority and competence in what you do.

d) Visual effect. Use words that create a visual image in your listeners mind. This will make your message memorable.

e) Concise. Your pitch should take no longer than 30-60 seconds.

The key to any successful speech is preparation. Write it out, recite it in front of your mirror, say it to your friends and go over it again until you feel comfortable with it.