Assessing our politicians and their public image

Politicians need to be concerned with their public image as they are with the actual business of politics. They are the vehicle for explaining the issues and proposing solutions – that vehicle packages the message and becomes the message itself. The astute aspirant should be examining the way they present themselves in public in order to be ready when voters ask: Do you fit the image of what I want my public representative to look like? more here from the Star Newspaper